FEI Nations Cup

The Fédération Equestre Internationale (International Federation for Equestrian Sports) is the international governing body of equestrian sports. Every year, the FEI Nations Cup™ is a jumping event takes place in multiple locations worldwide.

During my time at MoreSleep, I was tasked to help with the concept creation, design and development of a dedicated storytelling website for this event series.

We used abstract version of symbols taken from drawing course diagrams as a starting point for the visual theme of the website. The startpage features all events with an animated track in the background.

Starting on the home page, users can click on the events and finalist teams to find more information like results, team portraits and a photo stream. To enable the FEI team to update the website as the events take place, we created a set of realistic flags and abstract country icons.

The website was developed as a multilingual responsive WordPress site.